Meet the Team

  • Michael Bracka

    Chief Executive Officer


    Michael joined Integria Healthcare in January, 2019. Originally from Victoria, Australia, Michael is a proven business leader both domestically and internationally, with a track record of driving profitable growth in highly competitive consumer product markets in Australia, Asia (particularly China) and North America. Michael commenced his career in sales and marketing at Mars Confectionary and since then has held senior leadership positions with well-known brands and companies including, Benckiser (ANZ), P Z Cussons (Managing Director, ANZ), Kellogg’s (Managing Director, ANZ), Manassen Foods (CEO ANZ), Freedom Foods (CEO ANZ and then CEO North America based in California), and, most recently, Executive VP for A2 Milk China and Head of Emerging Markets for A2 Milk China, Southeast Asia and Middle East, based in Shanghai.


    Michael has experience in health & well-being products from his time at Freedom Foods. He has an affinity for natural healthcare and is passionate about living a healthy lifestyle.


  • Wayne McIntosh

    Chief Operating Officer

    Wayne joined Integria in August 2019 having spent the previous 13 years successfully leading the expansion of a multi-faceted FMCG based company across Asia and mainland China.  With broad responsibility for Integria’s value chain and enabling business services, Wayne is committed to supporting Integria’s continued quest for best in class products and supporting services.  With deep experience in rapid growth strategies, international expansion, operations management and executive leadership Wayne plays a key role in fuelling Integria’s corporate aspirations.


    Wayne’s past experience includes entrepreneurial ventures, private equity, ASX listed companies and large privately held enterprises. 

  • Di Strang

    Chief Commercial Officer


    Di joined Integria Healthcare in April 2020 as the Chief Commercial Officer, having spent the last 25 years working in Natural Healthcare.


    She graduated from UNSW with a Bachelor of Arts and in 2000 with a Diploma of Naturopathy from NatureCare College in Sydney.


    Di has worked at Unilever, at Blackmores as a Marketing Manager for both retail and practitioner brands, practised as a Naturopath, taught Nutritional medicine at NatureCare, been the Marketing Innovation Manager at BioCeuticals and the General Manager of Nutritionals at Freedom Foods. She has had a long and varied career in Natural HealthCare.


    Di comes to Integria with a strong passion for all areas of complementary medicine.

  • Heidi Roscher

    Chief Financial Officer


    Heidi joined Integria Healthcare in February 2019 as Group Financial Controller and was appointed as Chief Financial Officer in December 2020.  She is responsible for the financial integrity of the group and developing comprehensive financial strategies.


    Heidi holds a Bachelor of Business (Accounting) and is a Chartered Accountant with over 20 years experience.  Prior to joining Integria, Heidi started her career with KPMG and held executive roles in the Australian complementary medicine industry including Metagenics and consulting businesses.


    Heidi is passionate about leading and developing collaborative teams, is a seasoned business leader with strong commercial acumen and a proven track record of growth, she has experience in change management, talent development, forward thinking strategy development and execution, digital transformation, risk and compliance governance. She is passionate about the natural health industry and building strong foundations for businesses to grow.

  • Jenny Parnham

    General Manager, Human Resources


    Jenny joined Integria Healthcare in 2013 with a passionate commitment to aligning business and people strategies for the best commercial outcomes. Since joining Integria Healthcare she credits it as being an inspirational work environment with a genuine commitment to our customers and belief in the products. She is supported by a talented Human Resource team that contribute to enabling our business, leaders and people to be the best they can be.


    Jenny has over 20 years experience in Human Resources and has held key positions with global and Australian IT outsource providers. She also spent 12 years developing people practices to support business growth at FOXTEL.



  • Anna Kuperman

    General Counsel

    Anna joined Integria Healthcare in January 2016 as General Counsel. In this role, Anna has oversight for all legal issues company wide, including corporate law issues, corporate governance, contracts and general legal compliance, working closely with the CEO, Finance, Marketing, Operations, Sales, Regulatory and  Human Resources.

    Prior to joining Integria Healthcare, Anna spent 12 years' with Corrs Chambers Westgarth advising on intellectual property, technology and commercial law matters, followed by 3 years as Senior Legal Counsel with an international services organisation. Anna is committed to inspiring trust and confidence when partnering with senior management in setting and implementing the organisation's strategy for growth and a culture of compliance regarding regulatory and legal mandates that impact Integria Healthcare's business.

    Anna holds a double degree in Arts (Hons)/Law (Hons) majoring in Political Science and a Masters of Law (Intellectual Property).

  • Angelo Andronis

    General Manager, Technical


    Angelo was appointed General Manager, Technical at Integria Healthcare in January 2011.


    He is charged with ensuring the company complies with healthcare industry rules and regulations across in all international markets.


    A passionate believer in natural medicines, Angelo enjoys a 20 year history as a quality and technical executive with leading Australian natural healthcare brands including Herron, MediHerb, Mayne, Symbion and Sanofi. He is committed to keeping Integria Healthcare at the cutting edge of best practice and quality control.

  • Sylvia Fu

    General Manager, China


    Sylvia joined Integria Healthcare in February 2017 as General Manager, China. Based in the Shanghai office, Sylvia is responsible for the establishment and ongoing leadership of the China division of Integria Healthcare, developing and executing growth strategies and increasing market share, revenue, and profitability in China.


    For the past four years, Sylvia was the Director of eCommerce for Hershey across greater China. With previously held positions at Olay, Ana Sui Cosmetics, and Wella Salon, Sylvia also couples her experience with a degree in International Accounting from the Lanzhou University of Science and Technology.

  • Adrian Hubner

    Head of Practitioner ANZ


    Adrian joined Integria Healthcare in 2016 to lead the Technical Support team. In 2017 he moved into the role of Lead Education Manager, responsible for the MediHerb and Eagle education portfolios across Australia and New Zealand.



    Adrian was appointed Head of Practitioner ANZ in October 2019.  


    Originally from Queensland Australia, Adrian graduated from the Australian College of Natural Medicine in 1994 with a Practitioner Certificate of Herbalism and in 1995 with a Diploma of Applied Science Naturopathy and a Diploma of Applied Science Acupuncture. Adrian practiced on the Sunshine Coast and in regional Queensland in both private and retail practice for 20 years. He also held a position at Metagenics prior to joining Integria Healthcare.


    Adrian now leads a dedicated, passionate team committed to ensuring our practitioner business continues to be foremost in the fields of Naturopathy and Herbal medicine.

  • Arnaud Plard

    Head of ANZ & SEA Retail Business Unit


    Arnaud joined Integria Healthcare in May 2018 as Head of Sales & Customer Marketing AU having spent the last 25 years in FMCG & Retail in Australia, Europe & Asia.


    Arnaud Started his career with the European retailer Géant Hypermarkets in France as well as Asia. He moved to Australia in 2000 and joined Woolworths as part of the Perishables Commercial Team where is spent several years working on developing categories. He has since held senior sales & business development roles in ANZ & Asia across large and small companies such as Fonterra, Goodman Fielder, Blackmores, Rafferty’s Garden as well as Brita.


    Arnaud comes to Integria with a wide experience in the grocery, pharmacy, healthfood & hardware channels and has a passion for our customers & brands.