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Michael Bracka

Michael Bracka

Chief Executive Officer

About Michael

Michael joined Integria Healthcare in January, 2019. 

Originally from Victoria, Australia, Michael is a proven business leader both domestically and internationally, with a track record of driving profitable growth in highly competitive consumer product markets in Australia, Asia (particularly China) and North America. 

Michael commenced his career in sales and marketing at Mars Confectionary and since then has held senior leadership positions with well-known brands and companies including, Benckiser (ANZ), P Z Cussons (Managing Director, ANZ), Kellogg’s (Managing Director, ANZ), Manassen Foods (CEO ANZ), Freedom Foods (CEO ANZ and then CEO North America based in California), and, most recently, Executive VP for A2 Milk China and Head of Emerging Markets for A2 Milk China, Southeast Asia and Middle East, based in Shanghai.

Michael has experience in health & well-being products from his time at Freedom Foods. He has an affinity for natural healthcare and is passionate about living a healthy lifestyle.

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